Developing Strategic Planning for your Internet Business

This is one of the most important phases in the development of Internet Business is essential because not only will it assist you in visualizing your strategy, but it will also give you an organized approach to achieving your goals. This is like the ultimate guidelines for you to start your business. It will contain important items that can help you reach your goals faster because it helps you define them. This strategic Plan must convince you as an investor that it is worthy.

The basic Plan consists of Summary, Objectives, and Marketing Plan.

Summary
Your summary is summarizing one or two paragraphs stating your entire strategy from start to finish.

Objectives
This objective is a define setting of what you want to achieve in your business. It must be : Achievable, well defined and measurable. It could be as easy as : generate income as much as…, get traffic as much as…, Sales Turnover of …

Marketing Plan
Marketing Plan is the strategic steps to achieve market recognition of your product or service. The 4Ps of Kottler has to be an integral part of this Marketing Plan. Basically you can think of these things below :

• Segmenting , which is grouping groups of people that you want to target out of the population i.e. people who have interest in economics, and other studies.
• Targeting, which is targeting a specific segment that you have define above.
• Channeling which is creating a channel on other segments
• Positioning, which is defining your service/product as a unique product in as what in the market.
• Then determine the tools to achieve your objectives such as using Auto responders, promoting your site by purchasing links in other site. The ultimate goals in internet marketing at first is to gain traffic.